Meijer has pulled ‘sexually oriented’ towels from shelves after backlash
MEIJER CO.,LTD, is removing products from its online stores following a viral campaign demanding its removal.
The supermarket chain said it was removing “sexually orientated” towels from its shelves in response to the growing controversy sparked by a Facebook post on Tuesday that showed a naked woman holding a pair of Meijers with their sleeves rolled up, then showing a different towel in its display.
The post was shared more than 1.4 million times on social media and prompted a massive backlash.
It came as an investigation by Australian Federal Police into the sale of Meiji towels in Australia and the United States was launched.
Meijer said it had been contacted by police and that the company would make every effort to comply with the law.
“As we understand the gravity of this situation, we have taken the decision to withdraw the sexually oriented Meijercard products from our Australian and U.S. stores,” the company said in a statement.
It said that it was taking the steps to ensure the safety of its customers.
“We are deeply saddened by the situation and are working closely with our legal team to ensure this does not happen again,” the statement said.
“The safety and security of our customers and employees is our utmost priority.
Meiji towels are not only comfortable and effective for personal hygiene, they are also a great source of revenue for the company, which has more than 20,000 stores worldwide.
The company said it would make full arrangements for the sale to continue.”
The Australian Bureau of Statistics said in February that the average Australian household spent $5,622 on paper towels per year, a decline of 4.1 per cent from the previous year.
Meixner said it will continue to work with law enforcement and other stakeholders to ensure Meijermakers products are available for Australian consumers.
Meijercards were first introduced in the U.K. in 2002 and have since been introduced in Australia.
In the U, the country’s largest newspaper, The Courier-Mail, said Meijerers towels were being sold at local supermarkets and other outlets.